alli jane

This campaign spotlights the ease and quality of our convenient offerings. From freshly-prepared meals, ready-to-cook options, and grab-and-go favorites, we aim to show how customers can enjoy delicious flavor without sacrificing time.

Between work, school schedules, and endless to-dos, finding time to cook every day or night isn’t always realistic, but the desire to serve quality meals never goes away. From quick lunches to after-school snacks and delicious dinners, Raley's Easy Eats provides a solution to ease the daily juggle.

Through a coordinated mix of radio, in-store print, eCommerce, and weekly ad placements, all work together to show customers how delicious, high-quality meals and snacks are always within easy reach.

This campaign celebrates your favorite fruits and vegetables at their seasonal peak by highlighting their fresh flavor, optimal nutrition and health benefits, and recipe inspiration.

Through vibrant visuals, nutritional insights, and pairing suggestions, we inspire shoppers to make the most of nature’s bounty and create delicious, healthy habits.

From in-store print signage and weekly ad banners to eCommerce and email snipes, this was a four-part seasonal campaign from spring through summer. I wrote copy across all touchpoints and worked diligently to create concise yet relevant content in small spaces that spoke to our consumers.

With endless information surrounding nutritional health benefits, origin information, and consumption inspiration, it was no small feat to come to a resolution with key copy points that all stakeholders approved.

I'm very proud of how this campaign turned out in-store and online, and is continued year after year.

AJ's Catering invites you to take the preparation off your plate and allow our culinary and pastry chefs, floral designers, and cellar masters to cater a complete feast to your exquisite tastes.

I developed the full content of AJ's Fine Foods catering services and online gourmet-to-go platform. This website showcases premium prepared foods, gourmet party platters, wines, desserts, florals, and gift baskets.

This was an exciting opportunity to grow the AJ's brand by rolling out e-commerce and boosting sales via catering and online orders. I wrote every product description with a focus on sensory detail, culinary appeal, and brand voice consistency. I crafted the main landing page and sub-pages copy to guide users seamlessly through catering services, gourmet and seasonal offerings, and ready-to-enjoy selections. Designed headline and subheadline copy for web banners to capture attention and drive engagement. Collaborated with the design team to ensure copy and UX were aligned, creating an intuitive, elevated browsing experience that reflected the quality and elegance of the brand.

View the Catering Menu

*Please Note: This is not the final catalog proof.

For the Love of Rosé® is a yearly spring-to-summer campaign event that invites guests to explore rosés from around the world. From the sun-kissed hills of Provence and rolling valleys of Italy, to the coastal vineyards of California and sparkling traditions of Champagne, rosé is a passport to the world’s most celebrated wine regions. Every bottle tells its own story shaped by terroir, tradition, and the artistry of the winemaker, yet all share the same alluring hue and irresistible charm.

This versatile varietal is embraced year-round, but makes the perfect pour for spring. Every year, hundreds of rosés are tasted by our sommeliers and voted upon to create our brochure list. I meticulously research every bottle to ensure the wine listings are accurate, from the winery and terroir to the vintage, label, winemaking info, and tasting notes. These listings are used across the campaign from the brochure and in-store signage to paid media, web content, and radio. These rosés are a part of a 25% off sale, so the copy needed to reflect the sale promotion as well.

Rosé is always a welcome guest at the spring holiday table, a toast to birthdays, or the perfect pairing for gatherings with friends. Whether still or sparkling, every sip is a celebration of flavor, of the season, and life’s most memorable moments.

Our Pharmacy tagline, We're Here for Your Health, goes beyond traditional medicine. From food and supplements to lifestyle and wellbeing, our dedicated team of pharmacists, nutritionists, and registered dietitians are here for your health goals.

Dedicated to making healthcare simple, supportive, and stress-free, our pharmacists not only fill medications but also provide seamless prescription transfers and personalized patient care, guided by compassion and attention to detail. This ensures prescriptions are handled with accuracy and efficiency so our customers can feel confident and cared for.

For customers beginning or continuing a GLP-1 treatment, our registered dietitians provide one-on-one consultations, creating personalized nutrition and wellness plans to support the unique needs and goals of each patient. This holistic approach empowers customers to make sustainable lifestyle changes, improve outcomes, and feel supported every step of the way.

Our Shelf Guide system makes it easy for shoppers to find products that fit their lifestyle and wellness goals. From heart-healthy to plant-based, gluten-free to high-protein, each category helps customers shop with confidence and save time. Whether they’re managing specific dietary needs or simply aiming to make healthier choices, Shelf Guide is a simple, trusted tool for nourishing your goals with ease.

My team and I craft and curate a monthly series of witty, food-themed puns for a large changeable letter sign displayed in front of the Raley's store on Freeport Boulevard in Sacramento.

Blending light humor, seasonality, pop culture, and occasionally local pride, these playful messages celebrate holidays, seasonal flavors, and even support our hometown NBA team (Hi, Sacramento Kings). 💜

Often featuring more than one pun, the sign is a beloved community fixture and sparks bewilderment in guests about the writer behind the puns. The sign’s lighthearted charm strengthens the brand’s personality, deepens customer connection, and is a weekly tradition the community looks forward to at every shop.

As a Social Media Manager at Agent Upgrade, I managed 10+ luxury real estate agents - some of the top-performing agents across the country - social media presence on all necessary channels and platforms.

From their onboarding & kickoff to their daily partnership with us, I owned their strategy and tailored their brand identity to be personal and professional while sprinkling in their personality. I would build their Brand Kickoff Guides, Strategy and Cadence, Content Calendars, Copywriting, Reports, and 6-Month Reviews and Goals.

Beyond their listing content, I cultivated strategies to build into their brand which I curated on a weekly basis. I also provided inspiration for Reels and TikTok content to share with the client as they set out to film.

Beyond building and managing their digital presence, I was there to build relationships and trust with my clients. As their daily point-of-contact, I made myself available to meet their needs, no matter what they may have been. I advocated for them when they needed to branch out to try new things, and guided them in doing so. Some of my greatest wins with my clients was having the data to prove the ROI on a piece of content that pushed them outside of their comfort zone. As their manager, it was my job to continue to have my clients evolve, just as the social media space continually does.

This role really pushed me out of my comfort zone and provided me with the confidence I needed in myself to be the best manager I could be an advocate for my clients.

Take a look at my client’s pages:

the6amers (Skye Michiels)

Gilson Team (Jenn Gilson)

David Hogan

Lauren Steinberg

Bud Mastropaolo

Melanie White

Karen Gould

Janeen Anderson

Siteline Builders

I’ve worked with a few local real estate agents over the years that were looking to boost their online presence and bring their business to social media. I created new accounts and took over existing profiles where I manage their business posts across Instagram and Facebook.

I design and create social graphics, watermarks, logos, and other brand elements for each individual. I generally will work with them collaboratively on copy for each post, as it’s important for me to implement their tone and voice while incorporating details of the property and the stage of the process it is in.

My goal is to work with them on developing a cohesive brand aesthetic that they love and taking the marketing stress off of them by maintaining their digital presence.

For six generations the Bogle family have farmed Clarksburg, but it wasn’t until 1968 that their grandfather Warren Bogle truly put Clarksburg on the map.

Warren Bogle was the first to plant grapes in the Sacramento Delta region, and for the past 50 years, his family has followed in his footprints.

The Bogle family prides itself on creating quality and affordable wines, for every table. This is what their customers across the world love about them, and why they were named ‘Winery of the Year’ by Wine Enthusiast in 2019.

When I worked with the Bogle Team, I was copywriting and conceptualizing their monthly content calendars for their social media channels: Bogle Traditional, Phantom Wines, and Juggernaut Wines. We would plan for daily posts, sometimes sharing 2-3 times a day per weekend events and capturing on-the-fly content.

We worked closely with the Bogle Marketing team to promote their brand pillars, special events, cross-promote channels, celebrate their announcements, as well as advertise their social media campaigns across platforms.

The Bogle Traditional brand is extremely close to the family, not only because it is their namesake, but because it is the foundation of which their history is blended with the wine. Their heritage is deeply rooted in their vineyard, and their passion for quality wines shared amongst the entire company.

Every two weeks I would collaborate and brainstorm monthly themes in inspiration for Franklin to shoot ahead of schedule, and then write copy for every day of the week, event, promotion, and campaign. If needed, I would work with our design team to develop concepts for social media graphics.

At the end of every month, I’d pull custom social reports with data, trends, and feedback on top-performing posts and share them back with their marketing team. I’d also help to manage their online community on a daily basis.



Working with the Bogle brands was one of the most exciting, and knowledgeable experiences I had. I learned so much within marketing and advertising with their team, running special campaigns such as the Bogle Pizza Contest Sweepstakes, the Big Five Sweepstakes, and the Phantom Apparation Sweepstakes.

I also learned a great deal about wine, how each varietal is grown, harvested, crushed, barreled, and blended.

For being a Bogle wine fan for so many years, it was a privilege to work with their team and contribute to their message and success. My greatest achievement while working with them was getting their Instagram following over 10K.

Next time you’re in your neighborhood wine aisle, grab a bottle of Bogle. I promise the Winery of the Year label is well-deserved.

All images belong to Bogle Vineyards and are credited to Franklin Pictures.

Phantom Wines is the Bogle Family’s second brand, with a sophisticated and rich taste that tells a hauntingly delicious tale of their family heritage.

They say the phantom can be felt when you visit their vineyard, a familiar presence, one that is never seen but ultimately has been known by many. Some believe him to be lurking amongst the grounds, but others feel that he is protecting their vineyards and watching over the family.

The mysterious apparition of ripe berry, relentless spice, and a hint of toasted vanilla in the Phantom Red Blend will haunt you till the last sip is gone.

Phantom Chardonnay entices you with its rich layers of green apple, pear, and spices while French oak barrels whisper sweet notes of creamy vanilla and melted caramel.

In parallel with Bogle and Juggernaut wines, I performed all copywriting of monthly calendars, daily posts, social media campaigns and paired the copy to the imagery. I would work with our design team to develop concepts for social media graphics, collaborate and brainstorm monthly themes and inspiration for Franklin to shoot ahead of schedule, and then write copy for every day of the week, event, promotion, and campaign. Every month I’d then pull custom social media reports with data, trends, and feedback on top-performing posts and share them back with their marketing team. I’d also help to manage their online community on a daily basis.

Phantom Wines was always a fun challenge to take on. It is a unique story, and what I loved is that the copy needed to be just a luring and enticing as the wine inside, which always kept me on my toes.

The wine is truly delicious - have you ever experienced the Phantom?

All images belong to Bogle Vineyards and are credited to Franklin Pictures.

Juggernaut is bold, powerful, and not afraid to make a statement. Rugged yet rich, adventurous, and resilient.

As the third brand to enter the Bogle Family’s powerhouse, they wanted Juggernaut to take on a more masculine feel. This Cab Sauv is wildly delicious, and it’s not just the label on the bottle that proves its endurance - it’s what’s inside.

Hillside Vineyards is what makes Juggernaut unique because the vines endure harsh weather conditions such as wind, fog, and rocky terrain that absorbs limited water. The grapes that withstand it all are small, but bursting with flavor.

Juggernaut has now expanded and introduced their Russian River Pinot Noir alongside their Hillside Vineyards Cabernet Sauvignon.

In parallel with Bogle and Phantom wines, I performed all copywriting of monthly calendars, daily posts, social media campaigns and paired the copy to the imagery. I would work with our design team to develop concepts for social media graphics, collaborate and brainstorm monthly themes and inspiration for Franklin to shoot ahead of schedule, and then write copy for every day of the week, event, promotion, and campaign. Every month I’d then pull custom social media reports with data, trends, and feedback on top-performing posts and share them back with their marketing team. I’d also help to manage their online community on a daily basis.

I learned so much with every Bogle brand I touched, but I have to say - Juggernaut’s brand is not only fun and sophisticated at the same time, but the wine inside the bottle is truly amazing.

All images belong to Bogle Vineyards and are credited to Franklin Pictures.

Three29’s social media has been one of my favorite projects because I’ve been in the driver’s seat for most of it.

When I got started with the company, one of the most important initiatives I wanted to touch was getting our social media off the ground, and running consistently.

From posting here and there, or hardly at all - I immediately began to create content calendars that spoke to our business, our culture, and how we can help brands.

Since getting started, I have been able to keep a pretty consistent handle on our social media efforts with the exception of a few bumps in the road from time to time.

I conceptualize and plan each graphic, video, or photo being shared and copywrite messages to pair it with. I have provided hashtag research, as well as reporting on a monthly basis of our performance.

Some of the marketing initiatives and ideas I have been most proud of are:

• Cross-promotion of our client’s channels

• Incorporating our own internal photography and sharing faces on our feed

• Promoting our employees and agency culture

• Driving followers to our content on the site by using Linkinbio

• Developing and incorporating our own Giphy channel

• Conceptualizing and incorporating video content in our feed

• Pushing marketing messages to expand our business

I have also been a driving force to revive some previous marketing initiatives done in the past such as our light and humorous ‘Out of Context’ slack graphics, and our ‘The Three29 On…’ blog shares.

Another huge factor in providing social content has been the supplementation of blog content I have written. You can find all of my published pieces here.

In the years I have worked with Three29 on our internal marketing efforts, some things I am most proud of contributing with is our complete rebrand in the middle of a pandemic, and owning social as my own when we did not have the design resources.

As of late, I conduct the research, conceptualize the content, develop the social assets, copywrite, and schedule the graphics with necessary links to every channel.

What I have enjoyed the most about working on our internal brand efforts is the opportunity I have had to own it as my own from the ground up.

There isn’t a piece of our social presence that I haven’t touched and I have learned to appreciate the hustle of building and maintaining a brand via social media.

Three29 is a full-service digital agency in Sacramento, California. In 2020, we were entering our tenth year in business and getting ready to celebrate it with something special. However, no one could have predicted what 2020 had in store for us all.

What was intended to be a spirited video highlighting our team, culture, and success in the business was ultimately cut short. So short, that we only had one day's worth of b-roll stored. But we made do with what we had, which we’d come to learn would be a theme for 2020.

Even though it wasn’t the video I had imagined for it, I really enjoyed being apart of this. 2020 was an uneasy year for everyone, and I’m grateful to work with a company that always rolls up its sleeves, hustles, and makes it happen no matter what we’re facing.

So, Happy Birthday Three29! Cheers to the next ten.

In our tenth year, we also did a complete rebrand of ourselves. Check out the announcement and new website here.

Mark III Construction has been a client of mine since I got started. It has been one of the many clients I have been able to grow and evolve with as the work does.

We work with Mark III primarily on a consulting basis, but there is never a shortage of work with them and that’s what I love. Keely has been a pleasure to work with and help in her understanding of marketing and what that means for Mark III.

Since we’ve started working with them, we’ve helped them implement an Instagram account, social media content and strategy, Facebook Ads and Business Manager, Facebook campaigns, an entirely new website, reporting metrics to take back to her team, as well as copy, editing, and SEO for blogs, webpages, and whitepapers.

TruSteel is a solvent recovery, extraction, decarboxylation, and distillation equipment company out of Grass Valley, CA. They primarily work in the cannabis and pharmaceutical industries and create equipment for other brands to scale their businesses.

I’ve had the pleasure of working with their marketing team on a number of digital assets, from social media graphics to magazine ads, product animations, client highlight videos, logos, and landing pages.

I also manage their PPC campaigns in Google Ads, perform keyword research and SEO optimizations, as well as develop blog content.

Ariana Grande’s Sweetener Tour was my first solo show, where I handled all 3 social channels (FB, Twitter, IG, and IG Stories) for Golden 1 Center. It was a sold-out show, so therefore there was a high expectation on me to be able to produce a lot of content in a timely fashion. The content shared not only needed to be posted in the moment and on the fly, but it needed to be top-performing content.

Unfortunately, AG requested for all footage to be taken down from all Instagram from every arena while the tour resumed, and for us not to share any images from our photographers. The content I had originally used on Instagram were three video posts, and a lengthy story that was saved to their timeline before it was archived.

Other performances opening for the show were lead by Social House and then followed by Normani.

The following are results from Facebook and Twitter Analytics:

“Magic in the Hamptons” - Social House (1.4K interactions on Twitter)

“Work” - Normani (2.4K interactions on Twitter)

“Dancing With A Stranger” - Normani (6K interactions on Twitter)

“Love Lies” - Normani (7K interactions on Twitter, 2.8K views on FB)

“Breathin’” - Ariana Grande (1.4K interactions on Twitter, 10K views on FB)

“Break Up With Your Girlfriend” - Ariana Grande (3.3K views on FB)

“Fake Smile” - Ariana Grande (13.3K interactions on Twitter)

“NASA” - Ariana Grande (11.2K interactions on Twitter)

“Thank U, Next” - Ariana Grande (1.1K interactions on Twitter, 3.2K views on FB)

Thank You Confetti tweet garnered over 1.7K to close out the show.

Graphics are property of the Golden 1 Center and Kings.com

I ran social for Twitter during P!nk’s Beautiful Trauma Tour performance at the Golden 1 Center. My acrobatic video garnered over 204K interactions on Twitter and the ‘Thank You’ tweet I sent with Paige Dall’s photos were liked and amplified by P!nk on Twitter.

Intro “Get the Party Started” - 1.5K views on Twitter

“Just Like a Pill” - Over 1K views on Twitter

“Just Give Me a Reason” - Over 1.2K views on Twitter

“Rockstar” Acrobatic video - 1.2K views on Twitter

“Thank You” tweet to Julia Micheals and P!nk on their performances

P!nk’s retweet and share of our “Thank You” tweet that garnered over 3.3K interactions.

Pictures by Paige Dall at Kings.com

I ran social media for the Golden 1 Center’s Twitter and FB accounts during New Kids On The Block’s Mixtape Tour performance in May. NKOTB also had popular 80’s performers Salt N Pepa, Tiffany, Debbie Gibson and Naughty by Nature on tour with them.

“Favorite Girl” - 4.2K views on FB, 658 views on Twitter.

“Right Stuff” - 6.4K views on FB, 480 views on Twitter.

“Alone Now” - 5.8K views on FB, 482 on Twitter.

“Only In My Dreams” - 2K views on Twitter.

“Whatta Man” - 2K views on FB.

“80’s Babies” - 2.3K views on FB, 656 views on Twitter.

Pictures by Josh Pierce at Kings.com

I created two player supercuts that were shared across our Twitter, FB and Youtube social channels after the season came to a close. These clips were meant to highlight the fastest, most impressive and outstanding plays made by the players throughout their 2018-19 season.

Buddy Hield Hustles Supercut -

No. 24 ran all over the floor last season.

Check Buddy running the break and getting buckets 🏀🎥

De’Aaron Fox Speed Supercut -

"No one is catching De'Aaron Fox" 🦊💨

Here's 3 minutes of No. 5 outrunning the league ⬆️

Photo credit to Kings.com

De’Aaron Fox Mother’s Day Clinic - I had the privilege to shadow and film the annual De’Aaron Fox Mother’s Day Clinic at the Golden 1 Center’s practice facility and then produce the recap video that we shared to Twitter and Facebook. My video garnered 50K views on FB, over 6.7K views on Twitter and over 1K views on Youtube.

Coffee and Conversations - Kings COO Matina Kolokotronis was joined by California's First Partner Jennifer Siebel Newsom to share insight into their professional journey, with over 70 women prior to the Sacramento Kings Women of Inspiration Night. In my first attempt of shooting and editing a recap video, the Coffee and Conversations was shared on Skyeyeview during the Dallas matchup at the Golden 1 Center in March. My video accumulated over 1.2K views on Twitter, 2K views on FB, and 300 views on Youtube.

Michelle Piatt - “A son's love for his mother battling cancer and an impactful tweet lead to a special visit with De'Aaron Fox.”

Michelle Piatt’s son, Austin tweeted the Sacramento Kings this spring to honor his mother’s strength and endurance during her cancer treatments and overall battle with cancer, crediting her performance during a King’s halftime as a huge morale booster. We decided to bring Michelle and her family in for a special treat - sitting courtside to a game this season and meeting some players including De’Aaron, who’s mother also has battled cancer. I had the honor of meeting and then capturing the sweet moments that made Michelle’s night with her family and the Kings, one she will never forget. My video gathered over 35K views on FB, over 2K views on Twitter.

Michelle, unfortunately, lost in her battle against cancer in the following year. It was an absolute honor to meet her, her family, and share her story.

Taren Sullivan - Top Plays for Taren Sullivan garnered over 96K views across social channels (92K IG, 4K Twitter, 223 FB, 24 YT).

Troy Williams - Top Plays for two-way player Troy Williams earned over 53K views across social (50K on IG, 3K on Twitter, 129 FB, 13 YT).

Cameron Reynolds - Top Plays for Reynolds earned over 5K views across social (2K IG, 3K Twitter, 74 FB, 16 YT).

Following the trade deadline in February, I was sent to pick up Caleb Swanigan and Corey Brewer from the airport as they arrived in Sacramento. I interviewed both players, cut clips, and shared them to social on the Sacramento Kings Instagram account. I also took photos of their arrival. The interview was meant to be fun questions that would introduce Corey and Caleb to Sacramento.

Kelsey Murphy’s Brand Book was created to share with potential clients and future employees so there was a clear understanding of the brand's aesthetic, purpose, and intent.